It’s no secret that business dealings are largely digital these days, but the fact remains that good communication is one of the key elements to success in any market. Whenever you use the written word to do business–from a simple memo or email, to widely circulated social media posts and website content–never underestimate the importance of good grammar. Any self-appointed member of the grammar police will preach from their proverbial soap box how a badly placed comma or misspelled word can be bad for business. But let’s think positively. Here are five simple, effective ways using good grammar can help boost business and make your company stand out from the rest.
1. Nail the First Impression
I don’t need to tell you how many chances you get to make a first impression. If the first thing your readers notice about your content is a typo, you’re not off to a great start. Don’t make the mistake of skipping the final proofread, no matter how trivial you think a small error might be or how big of a hurry you are in. Sloppy grammar tells your customers that you don’t value their business or care enough to send them your best work. On the other hand, polished, proofread content shows respect and gives assurance.
2. Avoid Legal Troubles
You might be surprised to know that poor grammar can cost you…quite literally. Overlooked errors in interpersonal communications like company emails, messages, or legal documents could convey damaging misinformation and may ultimately lead to a costly lawsuit. Remember, once it’s sent, you can’t take it back.
3. Stay Competitive
With so many business using websites for sales and social media to reach their customers, it’s more important than ever to stand out. A U.K. based study found that nearly half of social media consumers surveyed were most influenced by grammar mistakes, ahead of aggressive sales tactics and too-frequent communication. This means that in a competitive market, a customer is more likely to turn away from a website with glaring blunders and purchase instead from one with clean grammar.
4. Get Ahead
Looking to snag that promotion? Good grammar can help you get there. Many employers who recognize the importance of good business communication simply refuse to hire employees who use improper grammar. If you haven’t polished your resume, consider giving it one last read-through or even utilizing an online editing service to give you the edge over other candidates. Once you’ve landed the job, extra effort in using proper grammar in your work can boost your professional credibility and help you climb the ladder.
5. Increase Productivity
Customers aren’t the only ones who will appreciate good grammar. When employees rely on written communication for instructions and company policies, correct grammar will streamline processes and avoid wasted time deciphering confusing directives. Clean, error-free communication shows your employees that you value their time and efforts, and sets the precedent that if they’ll do their best work, you’ll do yours.
Does it really matter?
Sure, a little typo isn’t the end of the world, but consistently poor grammar can take a professional toll. Even if it seems trivial, you’ll never regret making good grammar your business. In a world where words sell, using proper grammar in all your communications can give your content the boost it needs to stay ahead of the game.